The 2013 Mercedes W04

It has been an interesting offseason for Mercedes who have seen massive power shifts in both the front office and in the driver’s seat. In what was easily the biggest off track story of 2012, Lewis Hamilton announced that he would leave McLaren and head to Mercedes, to take spot of a retiring Michael Schumacher. Many are still questioning if Lewis’ decision was the right one.

In his first public appearance since joining the team, Hamilton and teammate Nico Rosberg were out to unveil Mercedes’ 2013 contender, the W04.


It’s tough to see any difference between the W03 and it’s successor apart from a slight nose job. Like all of the other teams, the W04 is an “evolution” car and will certainly look different come race day.


According to Mercedes, the W04 is the result of “many thousands of hours of work”.



The W04 may have more of a burden than any other car on the starting grid in 2013. Mercedes have made big claims since acquiring Hamilton. Their 2012 season fell flat after the first few races and much of the responsibility will be on the shoulders of Ross Brawn if this car follows a similar path.

Granted no racing has been done, but I still don’t understand the move from Hamilton’s perspective, apart from having more free time due to less sponsorship constraints. There’s also the strange hiring of Niki Lauda as Mercedes’ special informant. Between Brawn, Lauda and Toto Wolff, this team has way too many captains and I think it’s only a matter of time before this ticking time bomb goes off. There have already been rumblings of a Brawn departure from the team. None of this is good news for Hamilton who left McLaren to get away from the “drama”. I expect 2013 to be a very interesting season for Mercedes and we’ll all be following them closely.

Photos courtesy of Mercedes.



  1. Catches on fire with Nico driving. Rear brakes go out and Hamilton crashes. They better get reliability sorted or it’s going to be another long year.

    1. I’m not really sure what’s going on at Mercedes this year. Initially I thought it was going to be this unique Brawn-Hamilton partnership that would rekindle some of the Brawn GP days. That obviously isn’t happening.

      I really don’t understand why Mercedes hired Lauda. He seems to have taken on the role of corporate babysitter and is there for the sole purpose of being an informant to the board members. I knew the second they announced his hiring that it probably wouldn’t go over well with Brawn. Now that Wolff is in the mix, it’s truly a case of too many cooks to stir the pot. I don’t wish Hamilton any luck at Mercedes because I truly believe he should still be at McLaren.

      It’s going to be a very interesting season. A team like Mercedes that’s hoping to fight for World Championships over the next 3 years shouldn’t be having these kinds of mechanical issues at testing. That’s the kind of thing I’d expect over at Marussia or Caterham. Don’t forget, Hamilton left McLaren because of a season riddled with mechanical problems amongst other things. If they’re already off to a start like this, I expect his optimism to deteriorate pretty quickly.

      Ultimately this just makes the wait until the new season starts, that much more difficult. I cannot wait until Melbourne!

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