It doesn’t seem like too long ago that we were watching the demise of ZERO/SPORTS. Back in 2011 the company filed for Chapter 11 – a time when it was the thing to do if you were part of the Japanese tuning industry. After some modest Tokyo Auto Salon appearances, the company appears to have found new life with the Subaru BRZ. Back in April, ZERO/SPORTS hosted a special Anniversary Festival at the company’s tuning facilities.
Apart from the usual festivities which included food vendors and dyno pulls for customers, 3 generations of the brand’s famed demo cars made appearances.
As you’re likely to find with most of Japan’s larger automotive brands, ZERO/SPORTS has an impressive retail, tuning and maintenance facility called ZEROMAX. The space allows customers to get a closer look at the company’s products and meet with consultants to discuss the various tuning options available.
Out back, customers were invited to put their cars on the dyno.
ZERO/SPORTS has always been known for their work with the Subaru Impreza. At one point they had the most dominant STi around Tsukuba Circuit. Today the brand’s attention has shifted towards a more street-tuned approach with their latest project the CZS Impreza.
While the CZS Type ZERO aero adds a certain elegance to the current crop of Imprezas, the brand will always be most famous for their GDB Time Attack car.
Also on hand, the BTZ007R2 GC8 demo car.
They just don’t make them like this anymore.
In recent years the future of Japanese tuning has looked at times bleak. However it’s great to see brands like ZERO/SPORTS carrying on. With their impressive retail and tuning facility ZEROMAX and a firm grip on the BRZ market, bankruptcy is hopefully a thing of the past.
Photos courtesy of ZERO/SPORTS.