Pleasure Racing Service may not be one of the most well known Japanese tuning shops, but they’re certainly one of the most impressive. Where so many shops have shifted their focus towards marketability and the industry’s latest hype, PRS have stuck to their roots and remain heavily involved in motor sports. From time attack to rallying, they cater to the group of enthusiasts more interested in driving their cars than looking at them. It’s one of the reasons why this shop maintains a successful business while so many of their competitors have faded into obscurity.
With footholds in the Impreza and Evo markets, PRS has more recently experienced success in the BRZ market. The shop’s exceedingly large lineup of demo cars is fronted by their GRB Impreza.
While the styling may not be to everyone’s taste, I never was an INGS fan myself, you can be sure this car lays it down on the track.
With an over saturation of ridiculous aero kits and an all show, no go mantra flooding the industry, there’s something to be said for proper driver’s cars standing their ground.
Photo courtesy of PRS.