Luke Huxham Is Creating The New Look Of Japanese Tuning

Nissan’s board of directors should put Luke Huxham in charge of their marketing department. The director/cinematographer has a way of capturing Japanese tuner cars, specifically the Nissan GT-R in ways few others (including Top Gear/BBC) can. His latest homage to Japan’s most famous automotive lineage comes in the form of a tribute with Nobuteru “NOB” Taniguchi at the wheels of two iconic machines from HKS – the R35 GT1000+ and the R32 GTR Gr.A. Turn up the speakers and enjoy in beautiful 4K.

Then there’s the Motorhead Hill Climb…

Huxham is not only gifting viewers with the kind of accessibility to these cars rarely seen before, but more importantly creating the new visual identity of the Japanese tuning industry. Where Video Option and Best Motoring’s Hot Version provided coverage in a quirky, uniquely Japanese kind of way, Huxham is doing the opposite. Gone are the comedic intro spots and umbrella girls and in their place; glorious visual imagery, tightly packaged graphics and cinematic quality sound. The combination of which presents Japan’s cars, drivers and the culture that fuels them with the respect and an intensity they so deserve.

Anyone who loves JDM will always have a soft spot for the touge battles of Hot Version or car reviews of Video Option. This however is the new JDM where European cars share the stage with the country’s domestic offerings, social media has enabled limitless accessibility and Luke Huxham is capturing it all on film.

Videos courtesy of Luke Huxham, Motorhead and HKS.

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