Subaru have always had a knack for teasing foreign markets with limited production models. Since the days of the 22b and Spec C, the automotive industry has shifted towards making performance and exclusivity more accessible. With North America becoming Subaru’s largest sales market, the all new S207’s 400 unit production run makes little sense.
Set to hit the Japanese market on March 6 of next year, every unit will likely be sold within minutes and that’s kind of a shame. With a reported 328 horsepower and the very best off-the-shelf parts as standard, it’s the car the current STI should’ve been and the Impreza North America needs.
The Impreza is a car that’s continued to gain weight and surface area since its inception. The current generation’s chunkier profile, designed by the most uncompromising of health and safety standards bares little resemblance to the World Rally Championship winning car that started the bloodline. With the addition of all new mesh wheels, a carbon front lip, rear diffuser and spoiler, the S207 wears its sportiness well.
Unlike S20X models of the past, the S207 will come with two different trim levels. 200 units will be available in standard trim while the remaining 200 will be sold with the NBR Challenge package (pictured above) and that’s the one you want.
Why not make the NBR Challenge which includes the additional aero the only option?
Of the 200 NBR Challenge units, 100 will be painted Sunrise Yellow. Additional upgrades include everything you’ve come to expect from these models including fully adjustable suspension, upgraded ECU, turbocharger, 6-pot front brakes, exhaust and premium interior. The latter has always been a major selling point for these special edition Subaru models.
A car with a racing pedigree, built for the backroads, at home on the track, turbocharged with 328 horsepower, AWD, a proper 6-speed manual and they’re building 400 units? It’s kind of a farce to be honest.
Lets consider the price – the top of the line NBR Challenge model will run about $53000 and that’s not so bad considering your average BMW 435i costs about the same these days. The S207 is an enthusiast’s car and there’s little doubt if sold in North America it would be a massive hit even at that price.
The sad reality is that a majority of the 400 will spend their lives tucked away in the garages and showrooms of Japanese car collectors. With STI putting their very best efforts on display, the S207 is a car that’s meant to be driven. Subaru are doing themselves a disservice by continuing to neglect the North American market when it comes to their special performance models. It’s a brand that unlike most, gained popularity through a rich and devoted enthusiast culture. Without petrolheads starting off in WRXs and eventually growing up into Foresters, Legacies, and STIs, Subaru wouldn’t be the fastest growing Japanese manufacturer in the market.
In a in more sheltered past it made sense for Japanese manufacturers to keep the very best for themselves. However in this growing global marketplace, making their very best accessible to the masses may be just what Japanese manufacturers need to be doing to regain relevance with consumers largely looking elsewhere.
Photos courtesy of Subaru.